JoyeEcho
Let collecting return to the love itself
At doll exhibitions across Shanghai, we've witnessed the same heart-wrenching scene countless times: visitors pressing their fingertips against glass display cases, their eyes lighting up at the sight of exquisite BJD dolls—only to dim when they check the price tags.

"If only they weren't so prohibitively expensive," they sigh . Those five-figure collectibles, while stunning museum-worthy pieces, have effectively built a financial barrier between ordinary enthusiasts and their passion.

In 2019, a group of doll enthusiasts decided to shatter that barrier. We disassembled 12 dolls from various brands in our workshop and made a revealing discovery: each joint concealed over $100 in celebrity endorsement fees, and every inch of fabric included over $100 in fancy packaging markups. That night, the name JoyeEcho was born on a sketchpad, accompanied by a mission statement: "Let collecting return to the love itself."
The Three Whys Behind Our Mission
Why We Insist on Honest Pricing
Just last week, a customer asked us: "Your dolls are only $15—does that mean the materials are inferior?"

We sent her our cost breakdown: premium resin ($8) + hand-painted face ($3) + joint components ($2) + reasonable profit ($2) = final price of $15 . No celebrity endorsements, recyclable cardboard packaging, and we even share shipping boxes with the coffee shop next door.
This transparency matters because we believe collecting should be accessible to everyone . Last month, a student shared that buying her first JoyeEcho doll with two weeks of saved allowance "felt like receiving the gift of a lifetime." That's precisely why we're committed to honest pricing—so your passion doesn't have to wait for a special occasion.
Why We Obsess Over Detail Crafting
Our makeup artists always say: "A doll's face should be as naturally radiant as morning dew" .

To achieve this, we've worked with our artisans to test hundreds of pigment blends . Now, each doll's eye corner blush undergoes three layers of shading, and hair is implanted strand by strand using 0.1mm ultra-fine fibers. We take as much care with each doll's hairstyle as styling a loved one's hair, adjusting bangs shape five times under natural light.

One mother told us her daughter changes the doll's hairstyle daily for photos and "even sleeps with it" . Reading comments like that makes us realize those late nights perfecting color palettes were all worthwhile.
Why We Embrace Customization and Co-creation
Collecting shouldn't be a one-way "buy and sell" transaction .

Last winter, an illustrator from Hangzhou approached us with a creative idea: "I want a fox-eared doll wearing a scarf embroidered with my own fox design" . Our designers video-called with her three times, and the final product prompted her to post on social media: "This isn't just a doll—it's another version of myself."
Now we receive hundreds of custom requests monthly, from adding a beauty mark to designing entire traditional-style outfits . Your creativity + our production line = one-of-a-kind collectibles. That's what makes collecting truly exciting.
What Makes Us Different

To be completely transparent: if you're seeking museum-quality makeup artistry, we'll happily recommend more suitable luxury brands. JoyeEcho's mission has never been to make the "best" dolls, but to let 80% of people easily own 90-point treasures they'll adore. As one long-time customer put it: "These dolls aren't perfect, but they understand my heart."

Join Our Community
For Collectors
Discover our Alternative Collection and Youth Series. The Alternative Collection offers exceptional quality at unbeatable prices, while the Youth Series is perfect for beginners . Click to learn how we achieve four-figure quality at three-figure prices—just last week, a customer admitted she "kept checking the tag to make sure the price wasn't a mistake."
For Co-creators
Our monthly design contest is now open! Submit your sketches or descriptions for a chance to see your idea come to life with free prototyping . Last month's winning "Cyberpunk Cat Ears" design is now in production, and designer Xia not only received a free sample but also earns 5% of sales. Your creativity deserves to be seen.

For Partners
Our wholesale/distribution program is now available: a minimum order of 5 units · 7-day shipping · transparent profit margins . As Wang, a New York toy store owner, told us last month: "Your dolls turn over three times faster than other brands—parents know they can afford these." If you want to help more people own cherished collectibles, click below to join us.
Our Promise
While organizing our warehouse yesterday, we discovered our very first prototype from 2019—

loose joints, rough paint job, but the price tag read $15 . Four years later, that price remains unchanged, and neither has our original mission.
JoyeEcho has never just sold dolls—we've been safeguarding ordinary people's collecting dreams . As a 62-year-old retired teacher told us: "I've never owned luxury items, but dressing up my JoyeEcho dolls every day makes me feel young again."
© 2025 JoyeEcho. All rights reserved.
"Let collecting return to the love itself"
